X
Resume
Select honors & experience
Download a copy of the resume below
Printable ResumeEducation
–Bachelor of Fine Arts, Communication Design
–Associate of Arts & Sciences, Visual Communication
–Digital Multimedia Course (DMC)
–Multimedia Illustrator Course (BMIC)
Experience
–Creative Direction | Row Marketing Solutions
–Multimedia Illustrator | US Army
–Graphic Design Intern | Boxcar Creative
–Web Designer | Bobcat Promotions
–Contract Web Design | RCF Design
Clients
–Blacks Barebecue
–Row Marketing Solutions
–Sally Daneshjou Collection
–Kollaboration Honolulu
Awards & Certifications
–Alchemy Systems Createathon
–Distinguished honor graduate Dinfos
X
Contact
Lets get in touch
Currently available for contract or full-time work and would love to hear from you.
raul@rcflores.com
806.831.4998
Thank you! Your submission has been received!
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About Me
Raul
Christopher
Flores
Good design is a language, not a style
Hi. My name is Raul. Over the past 10 years, I’ve combined my passion for design and technology to create interactive experiences, applications, and marketing for a wide range of companies. I want to be involved in projects that I can be proud of, join an amazing team, and advance the team's branding and web design. Take some time to look at my work and if you're interested in helping me make this happen, I'd love to talk about working together.
Let's get in touch.
Raul is a designer currently living in Texas; who is fueled by passion & curiosity
Think. Define. Design.
About Me
Raul
Christopher
Flores
Good design is a language, not a style
Hi. My name is Raul. Over the past 10 years, I’ve combined my passion for design and technology to create interactive experiences, applications, and marketing for a wide range of companies. I want to be involved in projects that I can be proud of, join an amazing team, and advance the team's branding and web design. Take some time to look at my work and if you're interested in helping me make this happen, I'd love to talk about working together.
Let's get in touch.
001-A
Blacks
Barbecue
Black's Barbecue is a central Texas staple
The Black's name is synonymous with the best smoked meats and is located in the heart of Lockhart, TX known as the Barbecue Capital or Texas. The multiple restaurants have been family owned and operated since 1932 with a reputation of being open 8 days a week.
Black's needed a new cleanly designed website to consolidate the brand which includes three different physical locations. With their brand expanding outside central Texas they needed to keep all portions of the company on the same track. With this redesign Black's was able to bring all their website design under one umbrella.
Solution
The new design of Black's Barbecue has brought them back to the vintage retro style that already existed inside the the physical locations, but was lacking in the previous website. Key elements were pulled from the restaurants while keeping it clean and user friendly. The landing page doesn't include the Kent black location because it is a different venture for the company, but it still carries the same style so no one will get confused as to how the restaurants are related. Please fill free to visit the live website here and stop in to enjoy some great Barbecue!
001-B
Type & color
The typography chosen is both to promote the interior design of the locations with web friendly fonts and the color is based on the companies efforts to choose a distinct red that they have appropriated for their existing brand.
001-C
Wireframes
Early in the development Kent wanted all three locations to be included on the landing page. As we proceeded the new Kent Black's location was given it's own url to aid with any confusion, since the San Marcos location has it's own identity.
001-D
Landing page
To help incorporated the entire screen the last wireframe was chosen. They consists of full width images that both showcase the location and product.
001-E
Locations
Each location has its own social media and unique interiors. so it was important for the client to show both the inside and outside on each of their pages. With two of the locations being new, they also needed a physical map to both destinations.
001-F
Menus
The menus created a unique situation because each location had its on set of menu items. The same grid design from the locations was carried over into the menu pages.
001-G
Additional pages
Below is a few of the additional pages from the website. They consist of catering, the shop, contact, menu and upcoming events.
002-A
Velofix Mobile
Bike Shop
Save time. Ride more
Velofix is an mobile bike shop that provides maintenance for various types of bikes. It lets customers enjoy their daily routine by arranging a service at their current location whether it's during a ride, sitting at the office or the comfort of their home. Velofix maintains the largest fleet of bike shops in North America which is continually growing. The idea behind this project was to design a site that helps to explain the service as well as allow people to schedule appointments in a more efficient way. My duties included strategy, creative direction, UX, UI and visual design. Below is a look at how some of the design components turned out.
Solution
The Velofix website was tested at three critical points in the project to make informed decisions around everything from the flow, to look and feel, to specific inputs needed throughout the experience. Watching actual users struggle to understand something I designed was humbling. This process also proved to be instrumental in shaping the checkout process, especially for first time users, many of whom initially had difficulty with the original experience.
002-B
Type & color
After reviewing the current brand it was decided that they have a strong visual presence with the color of the current fleet. So the primary colors of chain grease and velo red were transition into the new design while adding the white, silver and hub black as secondary colors.
002-C
Logo development
At the time, I was feeling really inspired by "Signs + Emblems" by Erhardt Stiebner and Dieter Urban which combined trademarks with pictograms. Though on the surface these two movements seem to have nothing to do with cycling, they both do one thing really well: cut out the fat. Leading to the development process below.
002-D
Final logo
The final version consist of a variation of the letter mark and a pictograph of a cyclist to fill in the position of the "L" Also included is a variant that could be used for future app development.
002-E
Wireframes
Through the research and paper prototyping phase a final wireframe design branched into the way customer's book a service. This included having a new guest and/or returning account member.
002-F
Homepage digital mockups
The far right image is the completed design. After going through multiple wireframe designs the user tests showed the flaws within the first few rounds. This in turn lead to a more simplified way to book a service. Instead of giving the user multiple inputs they were limited to only one dropdown to begin booking a service.
002-G
Homepage detailed view
Here is a more detailed view of the home page of the website. Everything you need is up top and up front. So no matter if you are a new customer or a returning customer it's easy to get the process started.
002-H
Book service
Keeping things simple was the whole idea. Within four easy steps you could get your bike repaired and get yourself back on the road.
003-A
Row Marketing Solutions
Helping your business grow
Row Marketing Solutions was looking to update their brand with a new logo and website. They wanted to keep their recognizable appearance to not confuse their current clients. However, they wanted to update to a design that could grow with their ever-expanding company.
Solution
To illustrate the growth of the company, a logo was developed with three leaves expanding upward. The new logo kept the original look, but was updated to look more professional. The color palette was expanded and a new website was developed.
003-B
Type & color
The original Row brand color palette was on the left side. It consisted of the first to green colors below and this presented a problem because it didn't have much contrast when developing web and print collateral. So the four additions to the color palette were added to help clear up the heavy usage of green.
003-C
Logo development
The intention for the rebrand was to keep things professional and still related to the original brand. The owner didn't want to loose the root elements of the first logo developed for the company which included the three leaves and the "ROW."
003-D
Logo refinement
After many variations of typefaces were sifted through we finally landed on the typeface below minus adjustments made to individual characters to make it fit the company's needs. Then it was on to the best placement of the leaves around the logo type itself.
003-E
Final logo & variants
After much debate and round after round of looking through slight variations we finally landed on this version of the logo. The others are variants that can be used throughout social media and promotional material that would be sent out to a client.
003-F
Wireframe & sitemap
The next step for renewing the brand was to start incorporating it into a new website that was better suited to the future direction that the company was about to under go. Below is the breakdown of how the website was going to be setup.
003-G
Website design
After getting the wireframes and sitemap completed the development began on the website. It was built upon a modular system that would make it easy to plug and play content throughout the website.
003-H
Website design
Below are the remaining pages that were developed to show how the website would fall into place with stacking the elements in a different way to produce unique layouts for each page.
004-A
Yama Mountain Gear
Beautiful, simple, functional gear
As a company, Yama is motivated by their drive to enjoy the outdoors. They believe in making the most of your time outside. Yama builds equipment for exploring the outdoors efficiently and without distraction.
Solution
To fit with the unique brand, inspiration was drawn from Yama’s beautiful, simple, and functional creations. It was important to complement the brand’s love of the outdoors and showcase the functionality of their shelters.
004-B
Type & color
For Yama Mountain Gear a geometric sans-serif typeface was paired with the hand made logo type so that they would compliment one another and without overpowering the custom typeface for Yama. The color palette was a reflection of traditional Japanese prints with a deeper, bolder blue as the base color.
004-C
Logo development
In the early stages of development I tried to stay true to the original design, but In the end the literal tent was dropped to make room for shaping the "A" into something similar to a tent opening. This would allow the Yama brand to expand beyond the shelters they currently make and still pay respects to the origins of the brand.
004-D
Final logo & variants
Below is the final logo with the variations of the color palette. It can be used with or without the flag behind the logo type.
004-E
Wireframe & site map
The website wireframes were designed to showcase the shelters, programs, and general knowledge provided by the company as they experiment with new products.
004-F
Website design
The design becomes very visually even with the subdued imagery. The grid system allowed for a more organized way to display different topics and best practices when it comes to the outdoors.
004-G
Additional pages
Keeping the same flow of the homepage additional web pages were created.
005-A
Sally Daneshjou Collection
Distinctive glamour that inspires confidence
The Sally Daneshjou Collection is a woman's fashion line that aspires to bring back the classic elegance of glamour, and sexy sophistication; while staying modern, yet edgy, and making the most of who you are. The Collection consists of quality women’s apparel such as ceremony and evening gowns, along with cocktail and day dresses, with distinctive glamour that enhances a woman’s silhouette to inspire confidence.
Solution
For Sally we had to create the brand from the ground up. We started with the logo and expanded that into the brand guidelines for the collection. Click here to download a copy of the brand book. Once we had the imagery we expanded further into her online presence with social media and finally a website with store to start selling the wonderful dresses she produced.
005-B
Type & color
Elegance and sophistication were at the top of the list when it came to putting together the color palette and choosing the typefaces to be used for the brand. Since the end goal was to create an online shop the typeface and color also needed to carry over well into the website.
005-C
Logo design
with a few sketching session the blending of the "s" and "d" forms was like by sally the most.
005-D
Website design
The website was setup in shopify for the client to easily access ecommerce software. Shopify allowed for a platform that has all the tools to track sells online that makes it effortless for sally to engage with her customers.
006-A
Frankenstein
Bike Worx
Rider owned and operated bike shop
Frankenstein Bike Worx is a full-service bicycle shop offering new and used bicycles, parts, accessories, and more. With years of experience, they also specialize in full repair services. Frankenstein Bike Worx can fix your old bike, sell you a new one, provide you a cycling coach, and even pack and ship your bike anywhere the wind blows.
Solution
Frankenstein Bike Worx had no brand personality compared to their competition. If the company stood out visually and clearly communicated its’ quality and purpose, then customers would better identify with the brand. The store was given a new visual profile, including a logo and color scheme to match the intention of the brand.
006-B
Type & Color
The typography for the logo is very much a contrast to the logo itself to help express a little grit for the Frankenstein portion of the mark. Franklin Gothic was chosen for its scalability for future print and web materials. The colors come from the tradition scheme of what Frankenstein is know for with the addition of the orange to help the color come of the screen or page.
006-C
Logo development
The fusion of bike components and the Boris Karloff version of Frankenstein make up the foundation of this logo. An illustrated approach was found to be the most effective way to blend these to items together.
006-D
Final logo & variants
The final logo in full color is seen on the left and the options for displaying it on other merchandise are shown on the right. helping to give the bike shop plenty of ways to deal with online or print.
006-E
Website layouts
A mockup of the possible website for Frankenstein bike worx
007-A
Worn Wear
Repair Is A Radical Act
The Worn Wear program celebrate the stories we wear. They keep your gear in action and provide an easy way to recycle Patagonia garments that are beyond repair.
Solution
To illustrate the idea of functional worn clothing, I used an old garment of mine to create the type. Then, I tried different methods of wear and repair to develop the final handmade typography. This was an exceptionally fun and exciting project. It allowed me to work with my hands on a cause I greatly support.
007-B
Type & color
Typography was chosen to continue using the clean and harmonious appearance for both texts and headlines that a proportional geometric sans-serif typeface brings to the design. The colors chosen consist of the closely related colors for the original Patagonia brand with the addition of the deep purple and brighter red.
007-C
Thumbnails
Below thumbnails that were sketched during the early stages of this design. I knew that the material of the clothing was going to play a major part of the design so I used the logo elements consistently.
007-D
Development & tagline
Once I made the mistake of recreating the cloth in a computer aid environment and I didn't get the results I wanted. I set off in a direction of cutting, tearing, and sewing so that i could find the right blend of materials to create what I had sketched. The tagline were chosen to future emphasize the idea of the articles of clothing being used to the edge, but still having life in them.
007-E
After doing all the cuts then photographing the cloth it was time to incorporate it into printed materials. Below are two variations of the poster design. The top version has all the dates for the even listed and the second design has a single location.
007-F
Social Media
How does all this translate to other avenues of advertisement? Here is one example of how the design could be carried across social media, with some of the language used to advertise the pre and post event.
Resume
Select honors & experience
Download a copy of the resume below
Printable ResumeEducation
–Bachelor of Fine Arts, Communication Design
–Associate of Arts & Sciences, Visual Communication
–Digital Multimedia Course
–Basic Multimedia Illustrator Course
Experience
–Creative Direction | Row Marketing Solutions
–Multimedia Illustrator | US Army
–Graphic Design Intern | Boxcar Creative
–Web Designer | Bobcat Promotions
–Contract Web Design | RCF Design
Clients
–Blacks Barebecue
–Row Marketing Solutions
–Sally Daneshjou Collection
–Kollaboration Honolulu
Awards & Certifications
–Alchemy Systems Createathon
–Distinguished honor graduate Dinfos
Contact
Lets get in touch
Currently available for contract or full-time work and would love to hear from you.
raul@rcflores.com
806.831.4998
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form